10 Amazon Beauty Brands You Should Buy Right Now

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I did my fair share of uh-oh shopping on Amazon (see: this fantastic deal on a nightstand that ended up being doll furniture), but when it comes to finding beauty purchases from first-rate and error-free, it has the best of the best. Whether you’re trying to find the latest and greatest in hair care, a lasting beauty brand that won’t hurt you, or a new mascara for floating lashes, there is one option on Amazon that won’t let you down. But who has time to scroll for so long without thinking, only to end up with a basket full of “maybe”? I live to serve, so I have compiled the best of the best, proven products to a few hidden gems that I will share with you graciously. Below, find the 10 best beauty brands on Amazon that you need to know about.

Olaplex

What is it: hair care for hair damaged by chemicals and heat

So you damaged your hair, either spraying it with bleach or increasing your flat iron to 450 degrees. And now? The answer is Olaplex. With a plethora of beloved hair treatments and must-haves, Olaplex repairs damage and will leave your hair feeling soft and new again.

Maybelline

What it is: must-have beauty products for the beauty obsessed

You’ve probably slipped on a Maybelline mascara before and fallen in love, but the whole range is made up of must-haves. Beloved by beauty professionals and everyday humans, Maybelline is the drugstore brand you should buy.

Where are you now

What It Is: Skin Care You Can’t Go Wrong With

If you’re trying to get started in skincare but don’t want to go wrong, Everything from Tula is ideal for beginners and experts alike. Whether you are looking to cure acne or hydrate your face, the entire line is easy to use.

Beauty bakery

What is it: makeup for the chef in you

Beauty Bakerie has created a line inspired by sweets and pastries and will give you the glamor you are looking for for the playful fashionista. Plus, all of the names are adorable and fun.

Lanolips

What it is: Products to make your lips kissable.

If your lips are as dry and scaly as mine, you are in desperate need of Lanolips. Whether you go for a traditional tube balm, or something tinted, or a lip gloss (oh my god!), This is the brand for you if you’re hoping to smooch this year.

Olay

What It Is: Essential Skin Care For Aging Skin

One of the most trusted skincare lines, Olay is the go-to for anyone who wants their fine lines to disappear already. But, even if you are still a few years away from crow’s feet, their skincare is effective and luxurious for all skin types.

Alaffia

What is it: One stop shop for everyday necessities

For the needs of your hair, body and skin, Alaffia is the place to buy if you need expert hydration and care. The company is founded on the principles of giving back and sustainability so that you can feel good with every purchase.

ILIA

What is it: makeup for clean beauty lovers

If you’re trying to avoid harsh chemicals, ILIA is the clean beauty brand that combines ethical beauty with chic packaging. Not to mention that all of the products apply beautifully and will increase your Beauty Factor by at least 10%.

Shea hydration

What is it: a curly girl’s dream collection

Curly girls know that Shea Moisture is the place to shop for products that will never let you down. From their protein treatments to curl creams, you know you’re in good hands when you shop at Shea Moisture.

From youth to the people

What It Is: Holistic Products For The Skincare Junkies

Anyone who is obsessed with skin care will tell you that this brand has it all: unique products, good character and a concern for sustainable development that you cannot miss. From their moisturizers and masks to cleansers, you can’t go wrong with the products created by this brand.

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