5 years of Tikiboo | Tikiboo
5 years. Five years after I sat on the sofa in our living room with a laptop (in Ashford, Surrey) I clicked the ‘publish’ button with nervous impatience and launched the Tikiboo website. .
With few products to promote and limited stock, we weren’t sure what to expect. With only 5 orders in February 2015, we knew this project would be a tough fight, but an exciting challenge nonetheless.
Back then, we had no idea that we would still be running the website 5 months later, let alone 5 years!
We had no intention of becoming a brand (an online store selling other brands was the original intention; the original name in 2014 was Tikiboo Boutique for this reason), but thanks to the support of our amazing customers, we have (in a way) become one.
What Faye and I could work on for a few hours at night quickly took over our lives (to the point that we had to quit our day jobs and devote all of our free time to Tikiboo). From modeling and photography to social media and customer service, product development and design, website updates and packaging orders, we have both worked tirelessly to maintain growth. of the company.
There were times when I would often work 20 hours a day to keep up with the workload (I would like to say that this has changed now that we have a team, but since everything has become a million times busier, I find always myself working late at night trying to make things run smoothly!)
Granted, I never quite understood the appeal of colorful leggings to begin with. Not being from a fitness background, I couldn’t quite understand why our Tikiboo products were popular (not that I was complaining as I was grateful for the custom, but I was also bewildered).
I appreciated the products from a design point of view (coming from a creative background), but wearing them? I do not have get he.
Other than Faye defending colorful leggings in every fitness class imaginable, I didn’t see many people wearing clothes like Tikiboo in 2015 (the scenery has changed somewhat these days!)
However, when I started seeing photos of customers on social media hashtags showing their appreciation for Tikiboo products and the brand itself, it all started to make sense.
See the different use cases (photos from sports and fitness classes I didn’t know existed), the positivity on customer faces, and inspiring customer stories (weight loss journeys are amazing) m ‘helped to understand what Tikiboo is. The growth of a supportive Tikiboo community in recent years is even more so.
Plus, having tried on some of the leggings myself since then (I’m not going to model them, might I add), now I understand the allure (they’re so comfy!)
It was a truly fantastic trip.
Growing from a simple idea between 2 people in a living room to a full-fledged business with staff and offices in Windsor is something I didn’t expect in hindsight.
Great people we’ve worked with and met along the way. The friendships we made. The business partnerships we have formed (I never imagined having conversations with the staff at Sesame Street in New York). The publications in which we have appeared. The various prizes we have won. Money that our clients have helped us raise for charity.
It has all been amazing, and we are so grateful for everything.
To everyone who has already placed a Tikiboo order or supported us on our journey in any way, thank you.
5 years, complete.
That’s it for the next 5 years and for us to do our best to continue to provide great products and happiness throughout the wonderful world of Tikiboo!
Co-founder / Director of Tikiboo (aka Tikibossman)
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