A uniform clothing size for Indians? The creators say yes!
Imagine walking into a clothing store and finding the garment that fits you perfectly, instead of trying on different sizes and making do with whatever is available in the store. Imagine if it works for you, regardless of your body type and size.
For a long time, Indians suffered from the size of clothing, which varies from store to store. The lack of a standardized size chart for India in the ready-to-wear industry has been a source of concern for Indian buyers.
But, all of that is about to change. a Indian express report states In order to clear up buyers’ confusion, a survey of India’s size – titled INDIAsize – was officially launched on Thursday. This is a joint initiative of the Ministry of Textiles and the National Institute of Fashion Technology (NIFT), and its goal, as mentioned earlier, is to introduce a new standardized sizing chart for India .
The INDIAsize survey, a large anthropometric research study aimed at developing a comprehensive picture of body size for the Indian population, by @NIFTNewDelhi, under the aegis of @TexMinIndia, was started by Sh. UP Singh, secretary (textiles). #textile pic.twitter.com/EmlBFwhDAo
– Ministry of Textiles (@TexMinIndia) August 27, 2021
We contacted the designers to assess their reactions and understand what they think. Here is what they said.
Designer Manish Malhotra said he was “happy” with this “positive change in the transformation of the vision of Indian sizes”. “This not only allows the fashion industry, but also tailoring consumers to be more experimental and imaginative while embracing their Indian body types. We come from a proud heritage of textiles with craftsmanship and culture. centuries of work, which have played a vital role in the fashion world on a global scale. The INDIAsize board will gain its own recognition, which is a good step forward for our industry. “
Ashima-Leena Certified Designer Leena Singh, who said there couldn’t have been a better initiative. “Having worked in the international market for years, we have always been stuck when it comes to the size chart; it differed for each country. So converting the size of the US and UK to our own size was a challenge. My sincere congratulations to NIFT and the Ministry of Textiles.
“I think that with this we could take a big step in our exports, because if we have standard sizing it will really help us in business, and also [take away the] confusion. It is a practical thing that should have been done a long time ago.
While this project was announced in February 2019, it has been delayed due to the pandemic.
For her part, designer Shruti Sancheti said that “every continent has a size chart because body types from region to region differ.” “We have a size chart in the US or UK, but nothing for the subcontinent, so this is a welcome and essential decision. This will help to avoid the major adjustment issues that Indians had to wear a size intended for another culture and their sizes. It will also help people locate their sizes easily and not get confused, which could help ready-to-wear businesses, ”she told the outlet.
Aniket Satam of Pinkporcupines told this outlet that India is too diverse and anatomically very different a country. “We are indeed an emerging market. The end fashion maestro Wendell Rodricks had imagined and organized this painting a long time ago, and was kind enough to share it with the whole fellowship. And that’s been happening recently, and we’ve been following those size dimensions and it has worked a lot for us. “
It is understood that the new size chart will have a size identification number, which will be created by mapping, categorizing and defining height and body type. Currently only about 18 countries have their own size chart.
Prachi Saraf, Founder of Vyusti, a sustainable brand of premium hand looms, said indianexpress.com that the biggest challenge in getting a standardized size is that each fabric fits differently. “When you wear a georgette, or when you wear a silk, the fittings for the two are very different. And every body structure is also different. So while a consumer buys a product from a fast fashion store, many of them don’t know what fabric it is and what it would look like. And now, during the pandemic, people are shopping online. Each fashion brand also has size specifications.
“I think the most ideal way to achieve a consistent size is to branch off big, small, and regular first. We should have a standardized format, so the buyer knows that if they go to a store (of any brand) they can get the same in their particular size – this is the first step before they go. switch to body specific sizes because that is tricky, ”she said.
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