Beautycounter has just launched a new range of talc-free makeup

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Do you really do you know what you put on your face? In 2019, the documentary Toxic beauty successful streaming services and beauty consumers instantly got nervous about the contents of their makeup bags. An important part of the film is the examination of the link between cancer and talcum powder.

Talc, a white mineral composed primarily of magnesium, silicon, and oxygen commonly found in nature near asbestos, has become incredibly dangerous and potentially carcinogenic for decades thanks to ongoing research by the FDA. The substance in question has also been commonly used in beauty products, from shadows and foundations to lipsticks. “It has been used in beauty products for its color and oil-absorbing power since the Victorian era,” explains Gabriela Hernandez, makeup historian and founder of Bésame Cosmetics. “Talc has a covering power and is gentle on the skin.” Thus, this only adds to the ingredient’s ability to dominate formulations for over 100 years.

Lid Glow Cream Ombre

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Today, Beautycounter, a California-based clean beauty company, launched the first of its new talc-free makeup line, Lid Glow Cream Eyeshadow. It comes after the brand promised to move away from the ingredient entirely in 2020, as our 2021 Green Beauty Star winners show. All of the color cosmetics Beautycounter launched before this year contained talc, which had been tested by third parties to be heavy metals free.

“From the inception of the brand, we wanted to launch a talc-free and talc-free cosmetic product,” says Lindsay Dahl, Senior Vice President of Mission at Beautycounter. “But making sure we can make products for a wide range of skin tones has always been important to us. So we’ve waited until we are able to launch products that meet that goal.”

Beautycounter’s secret to avoiding talc starts with a cream formula. Coconut oil and shea butter make Lid Glow super smooth (so it spreads out like a talc-laden product), and it’s available in 10 different shades so you can create all kinds of looks. different. The brand will gradually launch other cream-based products (bonjour, a rosy cream blush) throughout the year.

“Clean Beauty is here to stay,” says Dahl. “This is not a flash in the pan, and we want to lead the way. That is why we are removing talc from our products.”

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