Beyoncé wears Tiffany & Co. 128k yellow diamond in campaign with Jay-Z

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Beyoncé and Jay-Z honored Tiffany & Co. with their presence during the diamond company’s About Love campaign in the fall of 2021. The powerful couple, dressed in black, appear in front of Jean-Michel Basquiat’s house Equal to Pi (1982) painting in images taken by Mason Poole. Bey notably wears a yellow Tiffany Diamond, which weighs 128.54 carats and has only been worn by three other people, including Audrey Hepburn.

beyoncé and jay z for the tiffany co fall 2021 campaign about the love campaign, shot by mason poole

Beyoncé and JAY-Z for the Tiffany & Co. ABOUT LOVE fall 2021 campaign, photographed by Mason Poole

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The campaign also includes a film starring Bey singing “Moon River” from Breakfast at Tiffany’s’s, directed by Emmanuel Adjei. Alexandre Arnault, executive vice president of product and communications for Tiffany & Co., released a statement on Beyoncé and Jay-Z’s campaign. “Beyoncé and Jay-Z are the epitome of the modern love story,” Arnault said. “As a brand that has always stood for love, strength and self-expression, we couldn’t think of a more iconic couple who better represent Tiffany’s values. We are honored that the Carers are part of the Tiffany family. ”

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Carters’ Tiffany campaign comes shortly after Beyoncé gave a rare interview to Harper’s Bazaar for its September issue. She opened up about her 40s hopes as she enters this new decade on September 4:

My wish is that my 40 years be fun and full of freedom. I want to feel the same freedom that I feel on stage every day of my life. I want to explore aspects of myself that I haven’t had time to discover and appreciate with my husband and children. I want to travel without working. I want this next decade to be about celebration, joy, and giving and receiving love. I want to give all the love I have to the people who love me back.

I’ve done so much in 40 years that I just want to enjoy my life. It’s hard to go against the grain, but being a small part of some of the late changes that are happening in the world is very rewarding. I want to continue working to dismantle systemic imbalances. I want to continue to disrupt these industries. I plan to start businesses outside of music. I learned that I must keep dreaming. One of my favorite quotes is from inventor Charles Kettering. He says “Our imagination is the only limit to what we can hope to have in the future.”

I want to show that you can have fun and have a purpose and be respectful and say what you think. You can be elegant and provocative at the same time. You can have curves while still being a fashion icon. I wish this freedom on each person. I paid my dues and followed all the rules for decades, so now I can break the rules that need to be broken. My wish for the future is to keep doing whatever everyone thinks I can’t do.

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