Bottega Veneta swivels to Zine
The stand is designed to encourage browsing rather than scrolling. “Issue is a digital journal,” Lee wrote in an email to GQ. “It’s about allowing people to immerse themselves in our world – taking their time rather than parading on a thread.”
It is partly nostalgic, but also partly reactionary. Consider the recurring image, featuring one of the house’s famous logo-less intrecciato bags, which reads: “When your own initials are enough.” It’s a bow with an avant-garde pinch. (Versions of this image and text come up throughout the zine, like a print ad, but of course the whole project is technically an ad. Either way, they reminded me of the cheeky-classic ads for wacky New York City store Charivari, from As Lee told The Guardian, “There’s a bullying vibe on the playgrounds on social media that I don’t really like. wanted to do something cheerful instead …. I don’t want to collude in an atmosphere that seems negative to me. Of course, the downside is that no content is “shareable” – although it may be. be the advantage, too. Given how much most brands depend on Instagram to shape their image and even achieve sales, the idea of a mega-brand rejecting the lifeline of the fashion industry is too good to be written off.
But unconventional publishing projects certainly have a time. More and more quaranzines appear as a result of The drunken canal. The downtown fashion and art worlds quivered in disdain and fear this week as The Sober Canal arrived, a response to the New York Times brochure, posted by media columnist Ben Smith on Dimes Square. And the first issue of the old one Like the new project from publisher Katie Grand, the perfect magazine, was revealed earlier this week, with a coffee table-style hardcover bookazine created in partnership with Gucci.
But let’s not forget where it all started! This morning, the king of quarantine publishing projects, designer Jonathan Anderson, shared a photo of a stack from Loewe magazine that he publishes four times a year in the brand’s boutiques. “JUST a quarterly magazine,” he wrote in the caption. Fashion, it seems, has a magazine moment. See more images of the project below and on the site.
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