Brandon Maxwell is Walmart’s first creative director

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Brandon Maxwell has it all, from designing for Michelle Obama to Lady Gaga to his designs draping the bodies of Meghan Markle, Regina King, Anne Hathaway and more. But before being a high-end fashion supplier, he spent much of his childhood shopping for products at Walmart. Today, Maxwell becomes the Creative Director of Walmart, the first in the retailer’s history.

“Growing up, my friends and I used to go to Walmart a lot. And I still go to Walmart several times a week, ”Maxwell told WWD. “So I feel like I know the customer well, the customer is my friends and family, the customer is me. “In his new role, Maxwell will head Walmart Inc.’s in-house fashion brands, Free Assembly and Scoop, to design accessories and collections for women, men and children. Maxwell will also oversee marketing campaigns. first collection in spring 2022.

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Although he designs for the crème de la crème of Hollywood, Maxwell says this partnership will bring two worlds closer together.

“Bridging the gap between the world I have come to know and the world I come from has long been a dream of mine, and being able to do so in the store that met so many of my needs growing up is the more special, ”he wrote on Instagram.

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Along with the announcement of Maxwell’s new role, Walmart and the luxury designer are launching face masks (designed by Maxwell, of course) and donating $ 100,000 to donorschoose.org, a charity dedicated to ensuring the resources. and funding for teachers.

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