Brock Collection collaborates with H&M
If there had been a seam like “getting back to normal life after pandemic,” Brock Collection might have found it. Los Angeles-based luxury women’s brand, known for their relaxed designs that blend effortlessly with edge and make opulence unpretentious, partners with H&M for a new collection of women’s clothing, launched in the United States June 24.
Anticipating that a return to the days of dressing could be a painful process after more than a year in quarantine, designers Laura Vassar and Kristopher Brock curated pieces that could do double duty, moving from the couch to the streets of the city without the need for a cloakroom. . The result is a romantic and understated ensemble, tailor-made for H & M’s mass market approach to fashion. Combining vintage-inspired florals with bright blue denim and chunky gold jewelry, none of the pieces balk at convention, or intimidate – for those suspicious first steps towards Sunday morning bunches in a real restaurant, they are about as ideal as they should be.
“We are delighted to partner with Brock Collection, who are well known for their luxury craftsmanship, impeccable fit and structures, and who are very well-followed by celebrities,” said Maria Östblom, Head of Design at H&M. in that their designs always feel down to earth, thoughtful and easy to wear – I think that’s the key to their success. We want to celebrate romance and make it accessible to as many people as possible. ”
The collection includes summer dresses with spaghetti straps, tie and bishop sleeves; crop tops and blouses; jeans and denim shirt; chic pillow bags; cat eye sunglasses; slides with sharp ends; scarf; and several jewelry options, all in yellow gold with pearl inlays and dreamy jewelry. The colors come in a range of cool tones, mostly blues and pinks with the occasional shock of black.
In keeping with H & M’s commitment to end the trend of wasted fashion fast, all pieces in the Brock collection are made from sustainable materials. Developed from organic linen, organic cotton, recycled cotton, recycled polyester and Tencel Lyocell, the garments are available in a range of sizes for a flowing, flattering silhouette. With these soft and subtle pieces, rolling out of the sweatpants and returning to the catwalk – home or on the outside – looks a lot less like a chore.
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