Buying rare sneakers is almost impossible, unless you join a group of cooks.
Steady Soles has become more than a profitable side business for Hayden, however. “The idea of working hourly for the rest of my life is starting to get harder to justify, and my college degree is slowly becoming a second option,” he says. He has no intention of hiding on Steady Soles forever, it’s more that the band has started a fire to make deals in him. The real goal now, he says, is to get into real estate. No matter what their next move, however, the cook group soured their taste for a more traditional nine-to-five. He checks off all perks: “Hours, being your own boss, not being financially constrained by your salary, and potential for growth.”
Hayden is just one of many users who have abandoned their regular gigs to pursue resale as their main source of income. These people express their gratitude in a channel called #testimonials. “I’m the primary caregiver for my three kids,” one user wrote, “and Steady Soles makes me feel like I can possibly do this full time and not just pay the bills but spend more time. with my family and not at some office or factory.
If you’ve been bullied in college before, the tone on Steady Soles main channel for chatting might sound familiar. While waiting for my Travis Scott Jordans, things take a strange turn.
“I remember trying to give my mate some Jordan Jubilee,” one user wrote.
” Shut up. Idiot. Nobody cares, ”replies another.
“Your moms are a milf,” replies the first user.
In turn, the second user posts a photo of a cake that looks like Spongebob Squarepants with, there’s no easy way to tell, male genitals.
Fortunately, shortly thereafter, we were finally alerted to a fall from Travis Scott. It’s a link to the rapper’s online store but there are no sneakers, at least not yet. For now, these are derivative products (t-shirts, varsity jacket and rugs) made in collaboration with the artist Kaws. Users and moderators quickly drop their argument to debate the resale value of articles, separating the “fire” from the “trash”. Most of the time, people are anxiously waiting for the real price to appear.
What is happening on Steady Soles undoubtedly mirrors what is happening on several groups of cooks. The internet is teeming with such groups, promising users a way to make money easily. There are so many of these groups that cook groups are now springing up for the specific purpose of fighting other cook groups. Pralica created SoleSavy to help those who just wanted to buy sneakers. It’s for people who don’t want to return them for a higher profit, but instead hope to do something almost unthinkable in 2021: wear the shoes they buy. SoleSavy is meant to give collectors a fighting chance.
While the cook groups have helped turn sneaker reselling into a hugely profitable business, Pralica believes that they have had an equally negative impact on collecting sneakers as a hobby. “I think a lot of people are like, ‘It’s not fun anymore,’” he says. “‘I received 100 punches in the face and I don’t want to do it for the 101st time.'”
Speaking of getting punched in the face again: I spent most of a summer Wednesday waiting for this last one, better chance of buying my Travis Scott Jordans. Steady Soles moderators have kept us in the loop, providing information about tiny changes to Travis Scott’s website where the shoes would fall. Eventually the shoe finally loaded there, but when I browsed I only found a link to subscribe to a newsletter. A few hours later, Scott’s website finally changed again. There was no benefit to it, no magic link that would lead me directly to the cash register. Instead, I was directed to a raffle. I entered and lost. I think I’ll stick to my day job.
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