Celebrities want you to give your mom a big kiss on Mother’s Day

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Beanie Feldstein is planning to give her mom a big kiss on the cheek this Mother’s Day, and she’d love you to do the same – to your own mom. As part of the Kiss 2021 campaign, celebrities are encouraging people to post photos kissing their mothers to raise awareness about youth mental health.

Feldstein’s mother, Sharon Feldstein, who is also Jonah Hill’s mother, is helping run the campaign through her organization YourMomCares, which she says is harnessing the power of the famous mom for good.

“Moms are the best advocates for all things kids, period,” Feldstein told ELLE.com. “There is no one who will fight harder than a mother. We have a certain intuition when something goes wrong, and we are not afraid to act. We want the best not only for our children, but for all children Children “Mental health is one of the greatest crises of our time and we are working very hard to find solutions.”

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Sharon Feldstein with her children Jonah Hill and Beanie Feldstein at a movie premiere

Sharon Feldstein with her children, Jonah Hill and Beanie Feldstein.

Courtesy of Sharon Feldstein

YourMomCares was co-founded in 2018 by Feldstein, Adam Levine’s mother, Patsy Noah, and Alicia Keys’ mother, Terria Joseph. Through the organization, they have created programs that ensure all children have access to quality health care, educational opportunities and mental health resources. The YourMomCares “mobile mom” fund also allows them to travel where the need is greatest and to focus on pediatric emergencies related to mental health.

The COVID-19 pandemic has had a major effect on the mental health of young people, which Feldstein says has created a unique set of challenges for YourMomCares. To help tackle the lockdown isolation, they established an Emergency COVID-19 Relief Grant to ensure children’s mental health is not on the decline. Since last year, YourMomCares has been working with mobile medical clinics so that children can safely get tested for COVID-19.

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For Feldstein, the bright side of being in his 40s is spending more time with his kids. “I was lucky to have my whole family in the same town, and Beanie lived with me for 8 months,” she says. “We spend a lot of time together as a family, which we have continued during the pandemic using COVID safety measures. It gave us time to talk about what was going on and not feel emotionally isolated.

patsy noah and her son adam levine in tuxedo

Adam Levine with his mom Patsy Noah.

Paul A. Hebert

Patsy Levine says last year also brought her closer to her son and wife Behati Prinsloo, and their two children, Dusty Rose, 4, and Gio, 3. “I viewed the isolation and lack of socialization as an embarrassing issue for my grandchildren, whose parents did a great job dealing with this,” Levine told ELLE.com. “My kids are all very good at taking care of themselves. We frequently zoomed in and FaceTimed. In a weird way, it brought us closer together.”

Alicia Keys and her mom at the beach

Alicia Keys with her mother Terria Joseph.

Courtesy of Terria Joseph

Alicia Keys’ mother Terria Joseph says her grandchildren quickly adjusted to their new normal. She was able to visit Keys’ two sons with Swizz Beatz, 10-year-old Egyptian and Genesis Ali, 6, at their California home, where they practically attended school.

“[Genesis Ali’s] attention span was limited and he didn’t really want to follow the rules, “Joseph tells ELLE.com.” My daughter and her teacher worked together to find other ways to learn for him, and he found a way to feel satisfied that this version of school was working better for him. He wears his mask everywhere now, even at home. When we asked him why, he replied, “We don’t know if our house cleaners have been tested or if they have COVID. I don’t want to take any chances. He is incredible.”

For those who want to get involved with this year’s YourMomCares Kiss campaign to support youth mental health, Joseph says all you have to do is take a picture on Mother’s Day, post it on Instagram with the hashtag #KissAMom and tag @YourMomCares.

“Moms are great advocates for mental health because we are keenly aware when children are feeling anxious,” Joseph says. “We are always here to listen and provide support.”

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