Chanel’s new campaign celebrates an icon


There are few bags that stand the test of time better than a Chanel. Specifically, the Chanel 11.12 comes to mind when we thought iconic style. Known colloquially as the flap bag, the design first appeared in the 1980s, when Karl Lagerfeld reinvented the 2.55 house signature (first released in 1955) with a double C clasp, from the diamond quilted leather and chain strap. interlaced with leather. The rest is the history of fashion.


Courtesy of Chanel


To honor the icon – and building on the fact that buyers were more inclined to invest in classic handbag styles in 2020 – the French atelier is putting 11.12 at the center of its new campaign. He plays alongside the arms of models Anna Mouglalis, Imaan Hammam, Louise de Chevigny, Rianne van Rompaey and Zoé Adjani in photos taken by Inez van Lamsweerde and Vinoodh Matadin.

“In fashion, every season everything changes so quickly, it’s nice to see these classic bags that have been around for so long,” said van Rompaey. “It’s the most famous bag in the world.” Although a Chanel bag comes at a steep price, it’s one of the few fashion items you won’t regret buying. The bag has a reputation for retaining its value over time, making it one of the smartest fashion investments you can wear.

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