Christopher Raeburn takes a step back at Timberland.

The British designer said on Thursday he would transition from his role as the outdoor brand’s global creative director to that of a broader collaborator. Raeburn announced the news in a post on his LinkedIn profile on Thursday.

“As the world continues to evolve, so do I,” Raeburn wrote. “Four years ago, I had the opportunity to partner with Timberland – a brand I have long admired for its strong values, progressive spirit and authenticity in both product and business practices. “

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“As Global Creative Director, I’ve been so proud of the work we’ve done across the brand, and it’s humbling to work alongside such a talented team to push the boundaries of design. eco-innovation and product design,” he continued. “Collaboration has been central to everything, with projects like Construct 10061, the Tommy x Timberland capsule and, of course, Earthkeepers by Ræburn – a collection of responsibly designed, progressively styled products that I couldn’t be more proud. “

In a statement to FN, a representative for Timberland said the company has “enjoyed a tremendous relationship” with Raeburn over the past four years and is delighted to continue its journey with him in his new role. Timberland noted that Raeburn will continue to bring his creative vision to his Earthkeepers platform and join a roster of collaborators who will “push the boundaries of the brand.”


Christopher Raeburn

CREDIT: Nathan Pask/WWD

Timberland also told FN that this transition was made possible by building its internal design and innovation capabilities over the past four years under the leadership of Chris McGrath in footwear and Nick Barber in apparel.

“At the center of this expansion are our Advanced Concepts and Energy (ACE) team, our Digital Product Creation team, and our new in-house creation space called The Shed, where our designers and developers can collaborate and bring designs to life. new concepts in a few days. “, added Timberland.

⁠Raeburn first joined Timberland as Global Creative Director in October 2018 after first collaborating with the outdoor brand on a global clothing capsule collection which debuted earlier the same year at Fashion Week from London. At the time of the announcement, Timberland said Raeburn would partner with its global product, marketing and innovation teams to “deliver a forward-thinking look and feel that pushes the boundaries of design while honoring the brand’s outdoor heritage through footwear, apparel and accessories.”

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In his note on Thursday, Raeburn added that he was “delighted” to continue his work at Timberland in this new position and would continue to “champion Earthkeepers by Ræburn as a pioneer of the brand”. .

“We will soon have a new collection steeped in progressive design and eco-innovation,” he wrote. “We also have some amazing new collaborations on the horizon and exciting work leading up to Timberland’s 50th anniversary next year.⁠”

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