A monthly roundup of footwear brands and retailers that support charitable causes. Share your news with us at web@footwearnews.com.

April 11, 2022: Soles4Souls is hosting its second annual Race4EveryKid fundraiser throughout the month of May. The event, which aims to combat youth homelessness, is a virtual race, on foot or by bike and is open to all ages. Soles4Souls launched its ambitious 4EveryKid initiative in October 2020 with a mission to provide a brand new pair of athletic shoes to every K-12 student who is homeless. Every $20 raised through the Race4EveryKid fundraiser can pay for a new pair of sneakers for a homeless child, allowing them to go to school, try out for a sports team or stay active. Participants can register online here to compete individually or as a team. Supporters can also donate through the race page.

March 8, 2022: The Skechers Foundation announced today that it has donated a record $2.5 million to children with special needs and education with funds raised from its most recent Skechers Pier to Pier Friendship Walk. The annual event has raised nearly $18 million to date for children. Supported by presenting sponsor Kinecta Federal Credit Union and more than 100 companies, the donations were distributed by Skechers executives to Foundation donation recipients at the Skechers retail store in Manhattan Beach, Calif., on March 3. The Foundation presented $713,000 to the non-profit Friendship Foundation for children with special needs and their families, as well as more than $1.47 million in checks to six educational foundations.

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February 15, 2022: DTLR will engage in several community-focused initiatives beginning February 17 and ending February 19 for NBA All-Star Weekend in Cleveland. On Feb. 17, the retailer — along with kids from Boys and Girls Clubs in northeast Ohio — will unveil plans for a $100,000 playground featuring new equipment and more at the Broadway Club, which will will be funded by DTLR. The company will also partner with local non-profit organization Random Acts of Kindness to distribute 1,500 hot meals throughout the weekend, as well as thousands of items of clothing to shelters and the homeless community. from downtown Cleveland. Finally, DTLR will host a basketball clinic at John Adams High School on Feb. 19 for 75 local kids that will be led by NBA champion Dahntay Jones.

February 8, 2022: Under Armor expands its commitment to Morgan State University in Baltimore, one of Maryland’s historically black colleges and universities (HBCUs). In addition to being the university’s official kit maker, Under Armor is launching a career program for 50 students at the school so they can learn from top UA talent. Through this program, students will have the chance to enter a case study competition for a chance to win one of five $10,000 scholarships for the 2022-23 academic year. UA will also offer MSU coaches access to its virtual coach education space and reserve two internship slots in its UA Rookie program for MSU students.

January 27, 2022: As part of its ongoing ESG and Belonging initiatives, Neiman Marcus Group announced its partnership with the Human Rights Campaign (HRC). To kick off the news, NMG donated $250,000 to HRC leadership to benefit HRC and Dallas nonprofits supporting the LGBTQ+ community. NMG has also been reviewed by the HRC’s Corporate Equality Index – a national benchmarking tool on policies, practices and benefits relevant to lesbian, gay, bisexual, transgender and queer employees – and was named one of “Best Workplaces for LGBTQ+ Equality. ”

January 26, 2022: Vegan shoe brand grounded people launched its LACES (Learn to Achieve and Create Everlasting Sustainability) initiative, which raises awareness and funds for a variety of worthwhile causes. With each purchase of the brand’s unisex vegan shoes, shoppers can select the lace color that matches a specific partner organization, allowing consumers to proudly show wearable statements of support for these causes. In turn, Grounded People directly contributes the cost of the laces to chosen charities. Organizations currently involved in the LACES program include the Kidsafe Foundationthat provides a safe haven for children and young people in underserved communities; red roverthat helps animals in crisis through emergency shelter, disaster relief services, financial assistance and education; Trees for the future aimed at eradicating hunger and poverty by training farmers to regenerate their land; and A planted treethat supports reforestation worldwide.


CREDIT: Lelo Teofilo for Grounded People

January 13, 2022: Foot Locker, Inc.. and the Local Initiatives Support Company (LISC) have come together in a joint effort to provide grants to nonprofit organizations focused on empowering youth from Black, Indigenous and People of Color (BIPOC) communities. The Foot Locker Foundation Joint Community Empowerment Program is a $3 million effort that builds on Foot Locker’s previously announced $200 million commitment to its Leading Education and Economic Development initiative and programs ( LEED) through LISC. This first round of funding of $1.26 million will go to 16 organizations, with another round planned for the spring.

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January 13, 2022: After ten years of partnership, Vans expands its work with Enthusiasm, a community-driven non-profit organization that aims to increase BIPOC’s participation and representation in action sports. According to Stoked, Vans now sponsors skate activations at Stoked locations in New York and Chicago, supports the nonprofit’s after-school leadership development programs, and skateboard/snowboard/surf programs. on weekends, and encourages its employees to serve as Stoked mentors through a “Career Pipeline.” program that shows young people some of the career possibilities in the world of action sports. Nearly 30 Vans employees have already joined the “Career Pipeline” program, and Vans athletes have also lent their support to Stoked – professional snowboarder Patrick Moore is a key Stoked ambassador who has recruited other members from Team Vans Snow like Jill Perkins, Bryan Iguchi, and Hana Beaman, who helped the nonprofit raise an additional $100,000 through its annual fundraising campaign in 2021.


Vans continues partnership with new community-focused initiatives

CREDIT: vans

January 7, 2022: Kohl’s donated $100,000 to the Food Bank of Northwest Indiana. The donation is part of a larger $8 million investment by Kohl’s in more than 150 nonprofits across the country, which awards different organizations grants between $10,000 and $100,000. “Receiving this grant is the result of a strong collaborative effort by multiple members of our food bank team working together to advance our mission and engage companies like Kohl’s in our hunger relief efforts,” said Victor A. Garcia, president and CEO of Food Bank. Bank of Northwest Indiana.

January 7, 2022: After a series of tornadoes ripped through communities in Kentucky and Tennessee in early December, rack room shoes donated $100,000 to the American Red Cross to assist in recovery efforts in affected communities. “The impact of the devastation will require long-term solutions, so I am deeply honored that we can help the American Red Cross provide assistance to children and families in need,” said Mark Lardie, president and chief. from the management of Rack Room Shoes. , which operates dozens of locations in western Kentucky and central Tennessee. The company has confirmed that all of its associates and managers at these stores are safe.

Major Initiatives in 2021

December 30, 2021: LuisaViaRoma hosted the fifth edition of its charity event for the benefit UNICEF Wednesday, December 29. For the very first winter edition of the Italian brand, the event was held at Eden Rock in St Barth. The evening included a cocktail reception, a gala dinner, a live auction of exclusive objects, works of art and experiences led by Michael Macaulay of Sotheby’s, and a special performance by the award-winning artist. a Dua Lipa Grammy. International celebrities, philanthropists and notable guests attended the evening and helped raise over €4 million to support UNICEF’s work in the care and protection of vulnerable children around the world .

December 28, 2021: Dick’s Sporting Goods partners with the local Pueblo County Sheriff’s Office in Colorado to help provide sports balls to youth in the community. Via the new scheme, dubbed ‘PCSO on the Ball’, MPs will distribute footballs, soccer balls and basketballs provided by Dick’s when they meet young people on patrol. “Sports and recreation are great ways for the Pueblo County Sheriff’s Office to connect with our youth,” Pueblo County Sheriff Kirk M. Taylor said in a statement. “Very often, a child’s first interaction with law enforcement comes during a crisis or negative situation. This program gives our deputies the opportunity to interact with children in a positive and healthy way. We hope that this type of interaction will lead to continued and positive long-term relationships.

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