The watch: The Doxa Sub 300 Carbon
The best thing about this watch: The way he combines carbon with the elementary school joy of a new pack of highlighters.
The backstory: When it comes to diving watches, there are a lot of fish in the sea. But while many of them follow the pattern set by the Rolex Submariner, the Doxa Sub 300 is a watch in its own right. To begin with, the watch comes with the most prestigious cosign possible: Doxa was Jacques Cousteau’s brand of choice. He loved watches so much that he sold them in the United States through his company, US Divers. It’s not hard to see what Cousteau specifically liked about the Sub. The Sub, originally released in 1967, is a watch of puzzling proportions and even wilder colors. It’s known for its range of six mostly flashy shades: Professional Orange, Silver Searambler, Sharkhunter Black, Caribbean Navy, Divingstar Yellow, and Turquoise Aquamarine. They are meant to be readable underwater when you dive up to 300 meters, but they also have the effect of being visible to someone who is standing this far on land. The case and dial combination is a charmer: while the watch measures 42.5mm, much of that space is reserved for the towering case and bezel, while the dial itself is slightly constricted. So while 42.5 sounds like a big, scary number, the effect is that the watch seems more compact than most of its size.
This latest version of the Sub 300 is carbon, which is a natural fit for a watch with so much wrist presence. Carbon, of course, is lighter than steel, so Doxa can keep its case sturdy without turning everyday wear and tear into an endless weightlifting routine. I wore this watch, in aquamarine, for a week and was surprised how sweet a 42mm neon blue watch could be. On the wrist, the watch is light – carbon is really the meringue of case materials – and aqua blue takes its photos on the numbers and the condensed dial of the bezel. The star of the show is the carbon case, which up close has ripples that resemble waves, which is suitable given the purpose of the watch.
This watch counts in the world of watches because: Doxa is playing a read and react offense. The full collection of carbon watches follows the successful launch of a single black and drone yellow carbon submarine from 2020. It has become a regular plan of attack for Doxa: in 2017, Doxa brought back its iconic Sub 300 model in special limited edition to just 300 pieces of each color … before releasing almost the same pieces in unlimited numbers last year. (Partly to the chagrin of collectors who acted fast enough to get the Limited Edition.) Doxa’s other big release in 2020 was a carbon version of the Sub 300 Aqua Lung. It was quite a hit among collectors that Doxa is now bringing the material to its full color range.
No mo ‘Cousteau: Cousteau’s US Divers company was the last distributor of Doxa in the United States. Until today, that is. Watches of Switzerland grabs the famous diver’s snorkel and makes it much easier to get all of your candy-colored dive watches in the United States from today.
Where and when to buy it: The watch, priced at $ 3,890, is now available in all colors at Watches of Switzerland.
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