Forget about floral prints. This year we are bearing fruit
Death, taxes and floral prints for spring: these are immutable truths. (If he’s joked by Meryl Streep and made it into the encyclopedia of fashion memes, that’s a rock-cold certainty.) And since we’re sitting here in late spring, a month from the start official of the summer, it’s no shock to see flowers of all kinds in the current men’s collections. Men are more and more comfortable with shirts with shiny patterns – and that’s great. But another motif has also blossomed, something quite different but still just as bright and vibrant. It is… a fruit. That’s right: lovely fruit prints – from peaches to lemons to cherries and beyond – is having a moment.
Stüssy – the “Chanel of streetwear,” as Rachel Tashjian said earlier this week – is here to loudly lead the way. The beloved brand just released its final summer season, which featured a peach-covered camp collar shirt and matching shorts. (The set is also available in two colors.) New York-based brand Awake NY offers a graphic tee featuring halftone lychee and a V-neck sweater cardigan with an embroidered lemon as bright as the sun. Off-White by Virgil Abloh sells a scalloped-edged sweater with funky lemons knitted on the front and sleeves.
On a similar trip with citrus, designer Teddy Santis teased two juicy graphics, likely from an upcoming drop in Aimé Leon Dore’s spring / summer collection. And French fashion label Jacquemus takes it a little sweeter by printing photorealistic cherries on a bowling shirt, long-sleeved oxford, and plain old cotton t-shirt. You can really take your pick from the fruit bowl for men.
Fruit as a graphic in men’s clothing isn’t entirely new: Tommy Bahama has been putting pineapples on dad-approved vacation shirts for decades. The considerably fresher Supreme has been throwing fruit on its clothes for years, even going so far as to lay a photo print of products on a crisp white t-shirt. (Timothée Chalamet really likes a Supreme sweater covered with cherries from a 2014 collection.)
But this moment seems a little bigger, bigger than a few one-off events. Seeing the pattern appear in the collections of both an iconic streetwear brand and a high-end French brand is just another sign of the synchronization on both sides of the fashion spectrum. The real benefit here is that you can now add a vibrant, mouth-puckering punch to your summer cuts without worrying about grabbing a “Florals, for Spring?” quip. Go with fruit instead.
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