Golden Goose launches sneakers made from plant materials for Earth Day – Footwear News
Golden Goose has teamed up with Italian materials production company Coronet to release a new sustainable sneaker. Launched for Earth Day, Yatay, the made in Italy style is bio-based, made with materials derived from plant sources.
Components include recycled polyester and biodegradable rubber. On closer inspection, you’ll see that the gender-neutral sneaker features a responsibly sourced viscose lining, a white cotton Y with bio-based coating, and white recycled cotton and polyester laces.
Additionally, on each left heel tab there is a unique embossed number. Once received, wearers are invited to scan the QR code printed on the recycled and recyclable shoebox, add the number and access a dedicated space to plant a tree, follow its growth and the amount of CO2 it produces. absorbed.
By using animal-free materials, Yatay reduces CO2 emissions by 90% and water consumption by 65% compared to leather, according to the company.
The name Yatay comes from a particular species of palm called Butia Yatay and is a palindrome which symbolizes the principle of circularity. With this partnership, the two companies aim to create innovations and have a positive social and economic impact, while maintaining the lowest environmental footprint. This partnership will also enable ongoing testing phases, directly verifying results on Golden Goose products, collecting consumer feedback, and then making innovations available to the rest of the industry.
The sneakers are available exclusively at goldengoose.com today for $320.
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