Herrera Beauty by Caroline Herrera is now available in the US
I first spotted Herrera Beauty backstage at the brand’s Fall ’20 show. Models walked down the runway with gorgeous, bold lips – the makeup artist revealed it was Herrera Beauty (unbelievable!) but with bad news: the collection was only available in Europe.
Two years later, the magnificent collection is now available in the United States. Herrera Beauty is more than just a collection of lipsticks, tinted lip balms and powder highlighters. Many products come in customizable cases, which also makes them fashionable accessories. “The central idea was choice,” says Carolina A. Herrera, the brand’s beauty creative director (and granddaughter of the iconic designer). “These products are like precious collectibles: you can play with them and make them your own.”
If you usually wear Good Girl (the brand’s signature scent, a blend of jasmine, almond and coffee), there’s a bright red lipstick, named “Good Girl Red”, to match. In fact, there are a variety of different shades of red lip products in Herrera’s signature color variety of sheer, matte, satin, and balm finishes. (For those who don’t like red lips, there are also nudes, berries, pinks and corals.)
“When we decided to create a makeup line, my first thought was ‘red lips!'” says Herrera. “My mother always wore a red lip, and we also always had red in our house, whether it was flowers, roses or carnations, or decor. In practice, red is not a choice of color as shocking as one might think. It’s irreverent, slightly sexy, warm.”
Once you’ve selected your shade, the bespoke fun begins. Choose one of 10 printed cases (designs include hearts and checks), then top it off with decorative elements like pom poms and charms. Herrera Beauty gives the same treatment to its face powders, which can be used to mattify or highlight the skin.
The lipstick, mini tint and powder cases are all refillable, helping to create a more beautiful and sustainable future.
“Beauty today is about being and staying true to yourself,” says Herrera. “Don’t try to mold yourself into a given stereotype.”
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