How Thom Browne brought together fashion’s coolest clique
Lil Uzi Vert, Whoopi Goldberg and Alan Kim—yes, the cute little minari– enter a room. This is not the start of what would undoubtedly be a incredible to joke; it’s just a Thursday afternoon in early October at Thom Browne’s flagship store in Lower Manhattan. This unlikely trio is joined by a handful of other wildly disparate luminaries: actors Lee Pace and Charles Melton, artists Amy Sherald and Anh Duong, and Portland rapper Aminé. All are draped in a variation of Browne’s meticulous gray flannel tailoring – some in trousers, some in shorts, some in kilts, Whoopi cocooned in a jaw-dropping floral cape. They’re all here as card-carrying members of the coolest clique in fashion right now: Team Thom Browne.
“I wear Thom Browne every day,” Uzi says, with a neon-lit space helmet – the trademark of his new alias, AstroCat – propped up on his head. “It makes me feel more than unique. It makes me feel complete. It makes me feel like no one else exists. That’s a pretty meaningful statement from a man who has more more designer grails than there are lobsters in Maine, but it’s a sentiment that an ever-growing number of stars — across multiple fields and mediums — seem to share.
Twenty years into an already iconic career, Thom Browne has found himself the unlikely architect behind some of the most electric celebrity moments in recent fashion history. LeBron James bought Browne suits for the entire Cleveland Cavaliers roster in 2018. Cardi B won the 2019 Met Gala in a maze-feathered Browne concoction, and more than a dozen (!) attendees at the 2021 edition – Erykah Badu, Evan Mock, Sharon Stone, and Pete Davidson (in a dress) among them – rolled in stunning looks from Thom Browne. Dan Levy won a quartet of Emmys in 2020 wearing a pleated Thom Browne kilt, and the designer was a force at this year’s Grammys (Phoebe Bridgers in a glittering skeleton dress), Oscars (Alan Kim in a cropped tuxedo ) and New York Fashion Week (Russell Westbrook in a flowing white skirt).
All that star power is a relatively new look for Browne, and it’s given a new dimension and energy to his work. For someone whose reputation has been built on the precise and methodical manner in which he approaches every aspect of his life – from his painstaking tailoring to his razor-sharp haircut – there is a fluid and expansive diversity between the people he Browne chooses to dress and clothes. he places them. “The most important thing is that they’re real individuals,” Browne says of his fondness for ambassadors. “They’re really true to themselves, and they To do Something. We live in a world where some people are notorious for not doing much, which doesn’t interest me at all. I like people to put in the time and be serious about what they’re doing, and don’t care what other people think.
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