J.Crew kicks off comeback with a watch

welcome to Always on time, where we’re always there when you call, with the world’s most exciting new watches.

The watch: Marathon Watch Company X J.Crew Pilot’s Navigator Date

The best thing about this watch: this is a military grade watch … available at your local mall.


The backstory: The Pilot Navigator Date Marathon watch was born to solve a problem. In 1986, the troops at Kelly Air Force Base needed a watch that could be used by pilots and paratroopers. In turn, Marathon delivered a watch that was easy to read, immune to temperature fluctuations and capable of operating at extreme altitudes. The watch is now sent on another rescue mission: Marathon is teaming up with the folks at J.Crew for a more user-friendly version of their Pilot’s Navigator Date. J.Crew filed for bankruptcy in 2020 at the start of the pandemic and his comeback effort is aimed at uplifting the mall’s brand style. It started with bringing in a more daring designer, Brendon Babenzien of Noah, to lead this charge. Although the Babenzian era has yet to officially begin at J.Crew, consider this watch a good start to this new chapter.

The J.Crew version of the watch emphasizes beauty as much as utility. While the traditional version features easy-to-read numerals (and the corresponding military time) on the dial, J.Crew traded them in for diver-style points and batons. This choice goes a long way in matching modern preferences, although it is more difficult to tell the time by parachuting. Otherwise, the watch still retains many of its wear resistance qualities. The case is made of lightweight fibershell and is designed to be sweat and impact resistant. And we can not forget this beautiful fabric bracelet in matching blue tones, it would go well with a costume. Maybe from J.Crew?

The J.Crew touch: Once upon a time, everything J.Crew touched seemed to turn into men’s gold, starting with his signature Ludlow suit. Around the Ludlow revolved the items J.Crew carefully selected to complement your wardrobe: the jackets he made with Barbour, or the shoes from New Balance and Nike you needed to completely transform into Boardroom to Bar. Man. The new watch with Marathon tries to recapture some of that magic by taking an extreme military watch, relaxing it and remaking it in the brand’s style. When it comes to wardrobe building blocks, you could do worse than this watch under $ 500.

Where and when to buy it: The Marathon Watch Company X J.Crew Pilot Navigator Date is available on the J.Crew website now.

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