Jay-Z’s Favorite Puma Sneakers Aren’t That Hard to Get


To note that Jay-Z was successful is an understatement. Twenty albums (including collaborations like ‘Watch the Throne’), founder of streaming service Tidal and entertainment company Roc Nation, has stakes in Uber, recently sold his champagne brand Armand De Brignac to LVMH and is still co-owner of Ussé alongside drinks giant Bacardi – and it’s still missing a few bullets on the CV.

And while this year Forbes estimated her net worth had passed the billion dollar mark (add Beyoncé’s bank account, and you’ve got the richest couple in music), Jay-Z didn’t let his success go to his head . Even though the most successful man in rap could easily afford a pair of Dior x Air Jordans for around $ 10,000 for each day of the week (to match his insane watch collection), he’s walking around selling Pumas. $ 110.

As seen in a photo taken with LeBron James and Bad Bunny during the recent HBO filming The shop: uninterrupted, Mr. Carter put on a pair of Wild Rider diapers from the German brand in a turquoise and orange colourway. The original Rider from the 1980s has long been Puma’s best running shoe. Designed for the transition from track running to road running, the sneakers are lightweight and flexible with minimal padding. Jay-Z’s Wild Rider diapers are an update to this OG design that was released earlier this year.

£ 90. puma.com

To be honest, we shouldn’t be too surprised that Jay is raising Pumas a little bit every day. He works quietly in the background as the brand’s creative director of basketball, a role that sees him consulting on creating new sneakers. If the Wild Rider Layers sneakers get the Hov Seal of Approval, they should get yours as well.

The picture may contain: clothes, shoes, shoes, clothes, running shoes and sneakers

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glasses, woolen pants, a sweater vest, a gold watch, leather sandals and a green dress on a gray background


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