Kim Cattrall is flexing her fashion plate status in a new campaign for Farfetch.

The “Sex and the City” alum joins actor Josh Hartnett and musicians Steve Lacy and María Isabel for the online shopping platform’s latest spot, dubbed “#YourChoiceYourFarfetch.”


CREDIT: Courtesy of Farfetch

Following Farfetch’s ‘The Art of Choice’ project with Magnum Photos in September, this new campaign draws inspiration from the moodboard referential culture that permeates the world of fashion and pop culture, with each star channeling their own favorite reference.

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In the campaign, Cattrall references a chic personality wearing pieces like a buttery yellow silk trench coat with a red Prada bag and a sculptural pink and blue print jacket with a white Prada bag.

Hartnett opted for a casual style, wearing a brown fitted jacket with black pants in one photo and an untucked blue striped button-down shirt in another.

According to Farfetch, Cattrall was chosen because she is “one of the most referenced fashion icons of our time” thanks to her beloved role as Samantha Jones on the hit HBO series. Hartnett brings her own dedicated fan base from a different generation, while Isabel and Lacy were chosen to represent a new generation of talent and for their respective unique styles.

“We really wanted to create a campaign that ultimately communicates to consumers that there are no expectations when it comes to their self-expression through fashion,” said Holli Rogers, chief brand officer at Farfetch, in a statement. communicated. “Our #YourChoiceYourFarfetch campaign leads represent fashion lovers across a range of ages and style credentials, choosing the pieces that make them feel more confident and empowered.


Josh Hartnett to head Farfetch Spring 2022 campaign

CREDIT: Courtesy of Farfetch

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