Let Hanahana Beauty reintroduce you to minimalist skincare
Hanahana Beauty’s creation was not inspired by a big a-ha moment or a sad, heart-wrenching background story about knowing your passion from birth. Instead, Abena Boamah – the former algebra teacher and founder of luscious shea butter who has been hydrating her community since 2017 – to launch Hanahana Beauty began with the urge to satisfy her skin desires. “I was ashy and Ghanaian. I grew up with a very minimalist approach to skin care, ”she told ELLE.com. So even with a simple routine, Boamah would find himself mixing different products to combat dryness, whether it was combining Bath and Body Works lotions or using petroleum jelly as a base for his concoctions. Then shea butter entered the scene, leading Boamah on an arduous path that would bring her back to Ghana in 2017, the place where Hanahana Beauty would eventually start sourcing shea for her products. That’s the allure of Hanahana Beauty – in an oversaturated market for products for all skin types and concerns – the Chicago-based brand encourages its followers to go home, as if returning to a streamlined, sustainable skin routine. and more holistic.
That’s the thing: Boamah doesn’t do much to his skin. “I always get questions about my skin. How does your skin glow like this? What are you using? “She said.” When we kept doing surveys, everyone was looking for skin care because they were like, Alright, now that we’ve got the body covered. What about my face? Can you help me achieve this?
Enter: Skin nutrition, Hanahana Beauty’s first facial skincare product, launched today, August 17th.
As the name suggests, Skin Nutrition is a mineral-rich powder mask that combines kaolin, willow bark, maca root and spirulina to detoxify congested skin and restore balance. “There are a ton of detox masks on the market, some that work here, maybe some that don’t. There are so many claims, but for Hanahana Beauty we have created a certain type that has these ingredients that stay true to our philosophy, ”says Boamah.
Boamah has spent years honing student minds with algebra, but at Hanahana Beauty she teaches the importance of never complicating your skin care routine. A detoxifying clay mask is as simple and effective as it gets. “We thought a mask was a good introduction to our skin care because it follows our brand’s philosophy that people shouldn’t have to overdo it. [Skin Nutrition] does exactly what it says, ”she continued.
The goal was to create something that provides a gentle detox but also gives a healthy glow. “I travel a lot and think a lot about congestion, which was also a common skin problem with our customers, besides having acne-prone skin and not wanting to do anything too hard for their barrier. So Hanahana has created something that helps fight these problems, with clean, natural products, ”she says. Boamah was also able to incorporate a little piece of Ghana into Skin Nutrition with the addition of spirulina, sourced directly from Ghana.
“I wanted to add willow bark for its anti-inflammatory benefits. For us, we love anything that promotes cell renewal, especially with a soft mask, because you can only leave it on for a while and you don’t use it daily, so it’s not harsh on your skin », Explains Boamah. .
Education is just as integral to the Hanahana Beauty brand as sustainability. “By working with the chemist, you start to understand the difference between marketing and real science,” she adds. Boamah insisted on using a handful of ingredients that customers could read and understand, unlike ingredient labels on other products with a paragraph full of words disguised as scientific names. “It was one of those things where, as a brand, we want to be able to explain what’s in the product. We want to share and not just give away the key, but make you feel well informed. So it was great to go through this process and learn how to explain things. Take pride in knowing more instead of just searching Google one, two and letting people know what they’re putting on their skin.
Her tip for applying Skin Nutrition? Experiment with your base. “I use Skin Nutrition weekly or if spots appear I do it as a spot treatment. With masking you can do the quick way to just add water. Or you can always add different humectants; you can add honey and sweet oil, like your face oil. You can also use rose water or as i love use SOS Tower 28 spray sometimes as water base or water base. rose as a water base, ”she advises.
Of course, personal care looks different to everyone. Project Skin, Hanahana Beauty’s new skin nutrition campaign, brings that notion to life with a series of photos. Shot around the world in Ghana, New York and Chicago, Boamah recruited entrepreneurs, friends, models and more to “represent all the different types of darkness and forms of skin and personal care.” , by Telsha Anderson of the New York-based luxury boutique. TA New York to Fashion Editor Naomi Elizee at RJZ from Ghanaian rap collective La Same Gang to Boamah’s Full Brother.
“For Hanahana and the way we do our moods and photos, I always try to just expand the look of darkness and those types of identities. We’re trying to show different ages. With Project Skin, we wanted to let people see each other and the raw, untouched image right after removing the mask with a new face, “she says. Boamah is not pictured in the photo set, but the entrepreneur says her photo would find her in a state of zen, surrounded by nature. “I’m going to put on my mask, ride and go for a walk. I always try to be outside as much as possible, “she says.” That’s why it’s called self-care. You can be inspired by others, but you need to inspire yourself to take care of yourself. And I think that’s part of the job, especially when you’re an entrepreneur or starting a business, it’s finding moments every day to have energy for yourself. “
The next stop on her tour is in New York City, where Hanahana Beauty will host her Beauty + Chill pop-up series at the Ace Hotel New York for customers to experience Skin Nutrition and other Hanahana Beauty staples in person, from August 20. As for the future of Hanahana Beauty skin care, Boamah has long toyed with the idea of sunscreen. “Everyone always asks about sunscreen, and honestly I think it’s going on for sure. It’s thought out and it’s written.” But for now, she is focusing on products that are easy to use every day. “I think I have the perfect routine, like a gentle cleanser, serum, oil. So that’s where I’m headed.”
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