Louis Vuitton launches into gaming

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Louis Vuitton

Courtesy of Louis Vuitton

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The seemingly disparate worlds of video game and fashion collide, giving her rabid fans something more addicting than Candy Crush or scouring the internet for vintage Jean Paul Gaultier combined. Louis Vuitton today launched an interactive gaming application which is now available for download. “Louis the Game” pays tribute to the founder of Louis Vuitton, born today August 4, 1821 in Anchay in the French Jura, on the occasion of his 200th birthday.

“Louis the Game” is a nod to the party. Following the workshop mascot Vivienne, whose shape echoes the iconic symbols of LV’s monogram, you lead the character through a digital world to reach a birthday destination. The goal is to collect as many candles as possible while finding hidden keys that allow you to access new levels. A global leaderboard lets you compete with your friends around the world, and you can change your skin to match your favorite Louis Vuitton bag, with prints from the Escale seaside capsule and the limited edition print from the 2021 cruise collection. Game On Coeur by Louis Vuitton. Incorporating the latest blockchain technology, the game also includes 30 NFTs (Non-Fungible Tokens), 10 of which were created by digital artist Beeple.

Louis Vuitton

Courtesy of Louis Vuitton

As you walk, climb, float and double jump through the LV world with Vivienne, you also receive a Fashion 101 lesson. Each of the 200 candles opens a postcard that details an anecdote or anecdote about Louis Vuitton, ranging from its brand history to special collaborations to track highlights.

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Louis Vuitton’s connection to the futuristic world of video games is nothing new. Creative Director Nicholas Ghesquiere is a known fan of the digital aesthetic, with a penchant for space-inspired collections and a 2016 campaign starring Lightning, a heroine of the Final Fantasy franchise. Creating a real video game is a natural extension for Louis
Vuitton, combining its craggy heritage with modern activities.

Ready, Player One: You can now download the app for iOS and Android.

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