Marc Fisher Footwear launches men’s shoes – Footwear News
Marc Fisher adds men’s shoes to his footwear empire.
The brand, which started in 2005, has only created women’s shoes under its namesake label. This is until now.
Officially launched in April, Marc Fisher LTD Men’s is described by the company as a collection of understated and cool wardrobe shoes. Its first assortment for Spring/Summer 2022 includes 10 styles ranging from sneakers, boots, loafers and sandals. The line will cost between $150 and $200.
According to Marc Fisher, CEO of Marc Fisher Footwear, it was the perfect time to launch the men’s. “I saw the white space in the market and felt with people going back to work that there was a need for men to have good quality all-around shoes that he could wear to work. , playing and traveling,” Fisher told FN in an interview. “I researched all market trends and created modern shoes with high quality materials, but you don’t have to pay $400.”
When the brand was developing this new line, Fisher said he wanted to create a curated collection of shoe essentials that could easily upgrade a man’s wardrobe. “My marketing team ran a focus group and we learned what styles men wanted and more importantly we found that men were struggling to find shoes they could wear to work or out with friends. “Fisher said. “They were looking online and couldn’t find what they wanted, which was extremely comfortable, ultra-stylish and high-quality shoes. So that became our mission with this collection.
Regarding distribution, Fisher said he wanted to partner with retailers who already have a strong women’s ILD business and felt the customer profile was the same. “We got great retail partners like Nordstrom, Zappos and Von Mauer,” Fisher added. “There is a strong focus on selling these shoes on our Marc Fisher site. We wanted to make sure the shopping experience is super easy for him to navigate and get what he wants.”
While waiting for the fall, the men’s line will be further developed. “We will continue to focus on luxury sartorial and casual styles like loafers and oxfords for fall,” Fisher said.
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