Mario Dedivanovic’s talks about contouring and virality with Kim Kardashian

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Mario Dedivanovic did not expect to become the king of contouring. In fact, the beauty technique – expertly drawn and blended lines to sculpt the face – started out as a joke between him and his decade-old client Kim Kardashian. “There is this one [photo of Kim] it haunts me, “Dedivanovic told ELLE.com on Zoom.” Kim and I were on set one day, and we were literally kidding. We were like, ‘Oh, let’s do the Instagram lines for fun.’ “A backstage photographer captured the look, and the rest is history.” He was taking pictures, and of course, this pic is the one. that comes out all over the world and then people think that’s what I’m doing, “he recalls.

What started as an “inside joke” between Dedivanovic and Kardashian would help spark a beauty movement on social media. From YouTube to Instagram, contouring has dominated the internet, with many beauty influencers referring to Dedivanovic’s work. Now, Dedivanovic picks up the tale with the latest launch of her Makeup By Mario beauty line: a collection of blush, bronzer, highlighter, brushes and, yes, contour.

Dedivanovic insists that these products are not for Instagram face beats, but for the everyday woman. “Social media is one thing, and real life is another, and that has to do with inspiration too,” he says. “This isn’t a collection that is going to help you get your YouTube look ripped off, with all the bright lights and Photoshop and stuff. It’s really made for real life.”

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Coming up, Dedivanovic talks about his new Soft Sculpt collection, its “tumultuous” relationship with contour and the correct use of beauty technique in 2021.

What was the inspiration behind the Soft Sculpt collection?

It always starts with my real core which is authentic techniques as an artist. We break these steps down in this process. In this case with contouring, I walk past my client and just intuitively pick up the pigments, start mixing them, and that’s how I create the outline color.

Another thing I do is constantly cut off the texture before putting it on the skin. Then I do it in soft layers and blend. What tools do I use for mixing and why do I get these effects? We really break this down and the difficult process begins to try to figure out how we can make this a cohesive collection that is extremely easy for the consumer to use.

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How has the outline evolved over the years?

What I noticed was that there was this large segment of the population that was really struggling with this new trend of lighter makeup and fresher makeup because they had been trained in the era. from YouTube and social media. When I started over 21 years ago, that’s how I was trained. I work with celebrities and they are on stage, pop stars or there are super glam girls who get their picture taken. These techniques have always been and always will be good for a certain thing. I think the part that has happened with this whole contouring trend is that nobody has mentioned that, “Oh, by the way, it’s not really for the outdoors or for real life.” It is made for screens and social networks.

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You said you were reluctant to create contour products. Why is that?

From the start, when this whole contour thing happened, it obviously wasn’t something I intended to do. It happened out of nowhere, but naturally, with Kim [Kardashian West]. My relationship with contouring and the Contour King thing is very tumultuous. I really struggled at first to refuse to do interviews or wouldn’t want to do any branding or anything contouring because I was scared. Just thinking about the future, that I would only be known for that, for the rest of my life. And that’s literally a very small part of what I do. It’s a standard thing that all makeup artists know how to do.

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Did you expect Kim’s outline to go viral too?

In those early days, are you kidding me? I had no idea. I was just doing my thing and she was doing her thing. And she turned out to be that type of personality who loved to share with her followers. And when she thought something was cool or interesting or different, and she wanted to share it. It was a totally organic thing that really took a life of its own. And it was slow and steady progress. I had no idea that any of this stuff would ever go viral. I probably didn’t even know what viral meant at the time. It’s something that just happened.

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Can you explain your contouring process to us?

I cleanse the skin first. I like to exfoliate with my wipes then I move on to care. In previous years, it was about taking these very dense products and putting on the stripes. Again, this is very intimidating and unnecessary. You smile and apply a little. [Your smile] will help guide you. What you were taught to do was suck your cheeks and apply the massage to them. It’s great for the cameras but you have to be very careful because, yes, you make the face thinner, but you also slide the face down. Everyone has areas of their face that they don’t want to draw attention to. One of these areas corresponds to the smile lines, another area corresponds to the wrinkles around the eyes. Super simple. Do not bring this product near here because you will get more attention on it.

I like to put on soft layers and then I like to build up, if necessary, but I don’t like to continue with something heavy and then work to take it off. After mixing, just take the rest [product] on the brush and simply strike other areas of the face. And it’s not an outline, but it’s more about color. It’s just to make the color more consistent and to add some warmth. I like to use the bronzer at the end, after. I’m going to apply the bronzer to the forehead, jawline, and then finally go lightly over the cream product at the end, just to lock it in and get that final little pop on the skin.

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What’s your secret to really mask-resistant makeup?

Layering is important when looking for a long lasting product on your face. What I mean by layering is not a lot of products. I mean going with lighter layers, but then just layering different textures. When you apply a cream product, that cream product will move, right? You have to settle this with a loose powder.

For example the bronzer, let’s just say you sculpt with the sculpting stick, you apply the bronzer to set. I also like to layer blush, do a little cream and then fix it with a little bit of sheer blush.

The other way you can do this is some translucent loose powder. It’s literally my secret to anything you put on your face. If you just hit it with a tiny bit of translucent loose powder it will make all the difference. It will stay where you want it to be, and it will perform much better. It’s all a little game of light layering and, or simply, setting up with translucent powder.

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