‘Never imagined such fame’: Mammikka, the day laborer, who broke the internet with his photoshoot

Last week, a 60-year-old day laborer – Mammikka – from Calicut in Kerala shot to instant internet fame during his photo shoot for a wedding suit company. viral on social networks.

Photos taken aesthetically by photographer, videographer and graphic designer Shareek Vayalil Shk, who is also the founder of SHK Digital Wedding Studio, were first shared on Instagram. “Mammikka is my neighbour; he has a special photographic look, and so was a natural fit,” Shareek said. indianexpress.com.

But did Mammikka expect such returns? Returning from the day’s work, they told this outlet that the idea for the shoot was discussed almost four years ago. “Now that the time was right, we fired. But I never imagined that such a simple photo shoot could bring me so much fame”.


“It wasn’t until the pictures became popular on the internet and the news broke in the media that I realized it had become a big event,” Mammikka said.

In the photos, Mammikka posed for an ad for Shareek’s company, Your Choice, wearing trendy blazers and sunglasses. He was even seen holding an iPad in his hands to give the look a formal touch.

Reacting to the footage, Shareek said his friend’s stylish avatar could be called “Mammikka 2.0”.

Before the Photo shoot, the 60-year-old woman who earns Rs 600-1,000 a day, has undergone a makeover which was captured in a video. For the makeover, makeup artist Majnas Arambram helped.

Some netizens have also pointed out Mammikka’s uncanny resemblance to Tamil actor Vinayakan.


mom Tea time for Mammikka with her friend and photographer Shareek Vayalil Shk (Source: Shareek Vayalil Shk/Instagram Stories)

How do they know each other? “He’s been my best friend since childhood. Once, when I was about nine years old, I went swimming in the river and almost got swept away. He was the one who saved me. We had a good complicity since then,” laughs Shareek.

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