New Balance signs NBA All-Star Zach LaVine – Footwear News
NBA star Zach LaVine is now part of the New Balance team.
Today, the Boston-based athletic giant announced that it has signed LaVine, a two-time NBA All-Star and Chicago Bulls guard.
“New Balance is a brand that invests in me not only as a player but as an individual. I wanted to partner with a company that is equally passionate about supporting my interests beyond the court,” LaVine said in a statement. “New Balance’s creativity is making waves through the hoops and I’m thrilled to join a roster of athletes who aren’t afraid to approach the game in their own way.”
The basketball star is the latest addition to New Balance’s strong roster of athlete ambassadors, a lineup that includes fellow hoop stars Kawhi Leonard, Jamal Murray and Dejounte Murray`, as well as actress Storm Reid, decorated sprinter Sydney McLaughlin, tennis pro Coco Gauff and many others.
“Zach is a global star who has never been afraid to work hard, on and off the court,” Naveen Lokesh, head of basketball marketing at New Balance, said in a statement. “Together, New Balance and Zach will seek to change the game and inspire the next generation of gamers.”
LaVine’s signing comes a month after New Balance added another high profile celebrity to its roster of ambassadors in rap megastar Jack Harlow. In February, the brand said in a statement that Harlow will appear in its main marketing campaigns and will also play a role in its connection to basketball culture.
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