Pierpaolo Piccioli of Maison Valentino painted the show in his custom Pantone color – “Pink PP”

It was a sort of all-pink fall/winter show for Valentinocreative and visionary director of Pierpaolo Piccioli. For the brand’s presentation at Paris Fashion Week this year, everything was reduced to a single color – pink – in quantity, liveliness and boldness, never seen before by the house, nor by any major fashion brand. of recent history.

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But it wasn’t just any rose. Piccioli collaborated with the Pantone Color Institute to create a custom pink shade that is now called “Pink PP”, named after the designer. According to the brand’s official Instagram account, “All the endless possibilities, wrapped up in one shade.”


Not only did the brand change its Instagram profile picture to a pink Valentino logo and paint its social media feed pink, but parts of Paris were also treated like a canvas as the collection’s name flashed across surfaces. through the city. The show itself took place at the Carreau du Temple.

Additionally, to crystallize the intent of the collection into words, novelist and visual artist Douglas Coupland wrote special passages that culminated in an exclusive booklet as an invitation to the exhibition.

The designer’s goal behind narrowing the palette down to a single bright, energetic pink – which is “the color of love, community, energy and freedom” – was to eradicate commitment visual with color to invite the eye, all eyes, onto the craftsmanship, detail and individuality of each design, unpacking the many possibilities of a monochrome collection. It was an opportunity to celebrate the textures and silhouettes present in the collection, from jacquard and sequins to 3D cutouts and micro-materials.

The models as well as the brand ambassador and Zendaya, front row guest wore platform-heeled over-the-knee boots in addition to sporting statement accessories in the form of mini bags.

pierpaolo piccioli, zendaya, paris fashion week 2022, valentino Zendaya and Pierpaolo Piccioli, who wears a ribbon in support of Ukraine, pose for photographers after the Valentino Ready-to-Wear Fall/Winter 2022-2023 fashion collection. (Photo by Vianney Le Caer/Invision/AP)


The collection also included another subset of all-black pieces. After the show, Pierpaolo emerged to bow out amid the sea of ​​roses in a black hoodie and pants with a Ukrainian-colored ribbon pinned to his chest, in solidarity with the Ukrainians which continue to face Russian assaults.

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