Rowing Blazers x Umbro: There has never been a better time to dress like a retro football star

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There has never been a better time to dress like a retro soccer star. Designer Grace Wales Bonner has made a name for herself taking sportswear from the ordinary to the sublime, including her burning partnership with Adidas. (Jon Tietz, fashion editor at GQ, swears by this vintage-inspired swimsuit from the collection – and he’s not the only GQ staff member to do so.) The Adidas Samba, a Low-key trainer beloved by indoor football players, appears on the feet of avant-garde guys with increasing frequency. And now, New York-based new-wave prep brand Rowing Blazers has teamed up with English sportswear brand Umbro on a mood-boosting capsule.

Courtesy of Rowing Blazers x Umbro

The collaboration features classic Umbro styles reimagined with the Rowing Blazers lens in bright colors and bold patterns. This means stripes in eye-catching primary colors, zigzags of blue and red, and strong plaid prints. At the heart of the collection are a coach jacket, jersey and perhaps the most iconic of Umbro styles: the football shorts.

Courtesy of Rowing Blazers x Umbro

The partnership comes to you through Greenhouse, Foot Locker’s “incubator” program that combines long-standing brands with newer labels. He has previously rendered projects between designer Anwar Carrots and Crocs, Rhude and Starter, Alife and Reebok, among others. This pairing of a young, preppy brand like Rowing Blazers and an ever classic football label like Umbro is perfect in this world.

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Courtesy of Rowing Blazers x Umbro

This collection will be available on March 26 via Rowing Blazers and the Greenhouse app, and will be available in Foot Locker stores next month. There’s a good reason everyone from British rock stars of the 1990s to the editors of GQ chose to dress like a football star: the look is timelessly cool. And if you’ve always wanted to try on a pair of super stylish size football shorts, this collaboration is a great place to start.

Courtesy of Rowing Blazers x Umbro
Courtesy of Rowing Blazers x Umbro
Courtesy of Rowing Blazers x Umbro
Courtesy of Rowing Blazers x Umbro



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