The 29-year-old designer with a leading watch collection
The Rhuigi Villaseñor path sees it, he might like watches a bit too much a lot. “If I could turn back time, I wouldn’t look like watches,” jokes designer Rhude. “It’s dangerous to love them all.” For lack of a time machine, Villaseñor lives dangerously: collecting the holy grail Patek Philippes and experimental Audemars Piguet watches his idols (and now his clients) wear, too. Here he walks GQ through what has been in its rotation lately.
GQ: How did you start to collect?
Villaseñor: When I started Rhude, I made a lot of money with a bandana t-shirt and a hoodie. Watches were one of the things I spent my money on. My first purchase was a 36-millimeter Rolex Datejust, an all-gold Day-Date and another Datejust at the same time. I’m the kind of person, if I do, I’ll try to start the collection ASAP. Which is actually stupid, but whatever.
From there, you’ve added several legendary watches, like the Patek Philippe Nautilus in rose gold, an Audemars Piguet Royal Oak Concept, and a Royal Oak Perpetual Calendar.
For me, these are grails in the watch collection. I remember I carried this perpetual calendar; a friend of mine said to me: “How? Where? When? “Pharrell wore it in the” Frontin ‘”video, and I remember thinking,” This watch, I need it. “
How much has hip-hop and music videos influenced your taste for watches?
It was inevitable – there was no Hodinkee, and GQ did not write about watches yet. The watch world was so archaic and closed. But if you look back, Jay-Z was rapping over Richard Mille so early on.
AP created the Royal Oak Concept line in 2002 to test its most avant-garde and futuristic ideas. What attracted you to this room?
I am not yet ready to buy a concept whip, but it is a concept watch. It’s a rubber watch, which comes closest to an adult G-Shock. I remember, once again, seeing Pharrell wearing it, and I was like, “What the hell is this?” [More recently] I was at the office with [Jay-Z] and he was wearing one. I was silent about it, then weeks later I went to buy one.
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