Designer duo Ace Pankaj and Nidhi Ahuja say the COVID-19 pandemic has changed their outlook on fashion as they now strive to become more environmentally friendly with their designs.
The designers showcased their “Kaleido” collection at the “phygital” edition of FDCI X Lakme Fashion Week, with a mix of virtual and on-the-ground events here on Wednesday.
In an email interview with PTI, Pankaj and Nidhi said they realized the importance of reducing waste with their designs and clothing.
“The pandemic has definitely changed our perspective on our profession. We realized how careful and imperative it is to design crisp, focused collections – reduce waste by designing less and making sure every swatch, stitch and cut of fabric counts.
“Our planet and nature need to be nurtured, just like our creative souls and there will be no peace if one comes at the expense of the other,” the designer couple said.
Pankaj said their future collections will focus on portability and well-being. Fabric is our immediate environment. Humanity has its environment in nature, but the immediate environment of the body is the clothes we wear. They are cool and comfortable, ”he added.
From stage to design to execution, sustainability is an idea all designers need to embrace, says Nidhi.
“Even small individual contributions make a difference – and we do this by reducing waste, using recycled materials, producing sensibly and making every item worth buying with a certain conscience,” he said. she declared.
Their new line “Kaleido” is presented as an explosion of technicolor, with geometric patterns with an explosion of rainbow hues of red, orange, pink, ultraviolet blue and electric green. The collection is inspired by a kaleidoscope and the myriad of unique patterns and visuals it offers. We have always loved geometry. This time, we were really fascinated by how the patterns keep changing when you view them through a kaleidoscope, ”said Pankaj.
Nidhi added that the silhouettes, featuring flowing maxi and mini dresses and tailored coordinated ensembles, are all ready for the holidays.
“The fabrics are transparent, translucent, breathable and easy to wear. A kaleidoscope generates changing symmetrical patterns from small pieces of colored glass, symbolizing constant evolution. Creatively too, we are constantly evolving, and this is the essence of our collection, ”she said.
The fashion gala, which opened on Tuesday, is hosted by Lakme Fashion Week (LFW) and the Fashion Design Council of India (FDCI) in a hybrid format.
Although they fail to present their collection in front of a live audience, the designers also believe that the future will be propelled by virtual showcases.
“Nothing can stop the physical audience from enjoying your show in real time, but Phygital has allowed us to experiment with the technology. It also helps reach a wider audience and democratize fashion, ”Pankaj said.
Nidhi believes digital fashion shows have the potential to attract a much larger audience. “However, the physical events, with limited seating and a limited target audience, help the audience to connect emotionally to the show.
“This current edition may not be a unique moment in history, but we hope that in the future there will be a fusion of the digital and the physical that will help us to reach and show our creations to a diverse and wider audience, ”she added.
Fashion week will end on Sunday.
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