The first Kanye West and the Gap Drop are here
Kanye West’s full Yeezy line launch with Gap has recently been pushed back to a little later this year, but the brand is now releasing an appetizer. Here is the very first item of the new partnership: a slightly puffed metallic sky blue “round jacket” which is available for purchase on the Gap website now.
The wait for Yeezy Gap’s first crumbs has been long. Kanye first announced the collaboration in June of last year, but it’s already safe to say he’s stayed the course: the very first image Kanye released teasing the collection 12 months ago looks a lot like this round jacket in a bright raspberry red. Like any good mall brand, Kanye and Gap can focus on a few fundamentals before blowing them up in a range of colors. This jacket is made from recycled nylon, costs $ 200 and is only available in the United States.
While it’s only one piece, the jacket makes an all-expenses-paid trip on Kanye West’s hyped train. As he does with the new versions of sneakers, Kanye has been wearing the new jacket in Los Angeles– serving as both a prototype tester, style moulder and anticipation builder. Kanye and The Gap are also projecting images of the jacket onto buildings in New York City, Chicago and Los Angeles. (It sounds very familiar to what Kanye did when he released his album Yeezus in 2013.) Gap also deleted each of their Instagram posts, leaving a single image of the new Yeezy jacket.
While fans have been patient with Yeezy x Gap’s arrival, Kanye has waited almost a lifetime to get to this moment. He’s been rapping on The Gap since 2004, when he said, “Let’s go back to the Gap” on “Spaceship”. In 2015, he expressed his aspiration – what seemed like another impossible and far-fetched thing at the time – to be “the Steve Jobs of Gap”. And if the round jacket looks like something that could have easily been released as part of Kanye’s own Yeezy collection in recent years, that’s probably the point. The end of the game for Kanye has always been to lower the price of his clothes and bring them to as many people as possible. Does it get more mass than the Gap? $ 200 for a jacket is no small feat, but we’ve come a long way since people accused Kanye of making extremely expensive clothes for the apocalypse.
Find the projections of Kanye’s round jacket at these locations:
NEW YORK CITY:
7 2ND AVENUE
142 RUE DU PRINTEMPS
184 AVENUE WYTHE
LARGE CENTRAL MARKET
RUE DES VIGNES – WALK OF FAME
8340 SUNSET BOULEVARD
1601 N AVENUE MILWAUKEE
1453 N MILWAUKEE AVENUE
2053 RUE DIVISION
2113 N RUE SANGAMON
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