The long and sinister history of erotic watches

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An erotic watch from Andersen that asks the question: why?

Lucero, on the other hand, considers the UN pieces to be more art, referring to watches with miniature paintings on the dial that depict a naked mermaid and a connecting land-walker, and a watch. with an automaton – a mechanical device that follows a defined sequence of movements – a characteristic that causes one pair of lovers to jump in and the other, peeping behind a curtain, lends a helping hand to their partner. (The watch uses a minute repeater function that sounds the time audibly in a series of what are technically described as “dings” and – you can’t make up that sort of thing – “dongs.” So, like As shown in this video, the time 11:59 would sound like “10 dong, 3 ding-dong, and 14 dings”.)

After a heroic turn as a post-crisis savior decades ago, these watches are once again emerging from the dark rooms they were hiding in. Drake is the obvious place to start: the $ 750,000 Richard Mille RM 69 he wore to an NBA playoff game in 2019 put these erotic timepieces back on the map. The straightforward nature of the watch is Richard Mille’s strong point: the RM 69 serves as a reproach for these chaste-looking erotic watches, those which hid their true nature on case backs or behind secret lids. “On the RM 69 … love and eroticism are proudly and clearly expressed in the words”, we can read on the brand’s website.

Drake and his now iconic Richard Mille.

Ron Turenne

Drake is not unique. Travis Scott also bought and started wearing an RM 69 earlier this year. Not to be outdone, Jacob & Co. also has its own erotic pieces: Caligula and Rasputin, the model that McGregor owns. The two hide an NSFW scene behind a window that slides out of the way. Jacob & Co. intends to strike, with some watches showing open scenes on the front and others hiding what they really are. “It’s the best of both worlds,” a representative from Jacob & Co tells me. “You have a high-complication timepiece that’s extraordinarily set with precious stones, and you can see the erotic automaton whenever you want. , on demand, it is therefore discreet enough to be worn on a daily basis, ”they say of the watch, which is entirely covered with 178 diamonds. with a slide pusher that reveals what is, basically, pornography.

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It does not seem forbidden to suggest that erotic watches are designed for an even more daring public profile. After a year of the pandemic, brands like Suit Supply, Jacquemus, Diesel and others have made sex the focal point of their new campaigns. If sex is back in fashion, why shouldn’t watches be the same?

Despite the advent of magazines and the internet, the purpose of these exciting watches has not changed much over time. For Lucero, his latest sale of an erotic watch went to a client in Florida who “uses it a lot as a conversation piece,” he says. He’ll pull it out and show how it works and the pictures behind it. “It’s fun, it’s funny and it’s different,” adds Lucero. Apparently, what qualified for a decent party trick centuries ago still counts for a good time in 2021. It turns out that men, regardless of the time period, really only want one thing.

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