The new Hublot Big Bang is a $200,000 purple marvel


There is a quote in Alice Walker’s 1982 epistolary novel The purple color where she writes, “I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it.” Whether or not Walker’s words played a part in the inspiration behind Hublot’s latest creation, a similar sentiment exists around this Big Bang Tourbillon Automatic Purple Sapphire, because you simply can’t do not notice it.

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Continuing where last year’s orange issue left off, the purple version demonstrates Hublot’s dedication to evolution. “Innovation is not about launching isolated products, but rather about being able to maintain a range over the long term with a constant level of quality, while continuing to explore new frontiers”, says CEO Ricardo Guadalupe. “That’s what we’ve been doing since 2016, with the first Big Bangs in a sapphire case. The Purple Sapphire version is the final chapter, and is once again a world first.

This Hublot Big Bang Tourbillon Automatic Purple Sapphire is not as deep purple as we have seen on various Audemars Piguet Royal Oak Chronographs, nor as intensely purple as the Marvel-inspired AP that had Black Panther fans (and Serena Williams) excited last year. Chemistry nerds will be interested to know that this new purple is a composite of aluminum oxide and chromium.

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