The new System_A range from Arc’teryx is a very elegant gateway to the great outdoors
Arc’teryx is above all an outdoor brand. The company is based in Vancouver, nestled between the Canadian Rockies and the Pacific Ocean, and its equipment has always been designed for the unexpected climates and the unpredictable activities one finds in this corner of the woods: dynamic, varied, changing. quickly. Bold, colorful, and utilitarian jackets have always been part of Arc’teryx’s offering, but for much of the past decade, they’ve already been reserved for … people established outside. Ten years ago, Arc’teryx launched Veilance, a clean, minimalist line that appealed to and appealed to forward-thinking city dwellers who didn’t necessarily climb mountains on their days off. This paved the way for those same people to finally experience the main collection when the gorpcore movement exploded in the late 2010s. Arc’teryx now introduces System_A, and bet it will be a favorite for existing customers, all the while. allowing new acolytes to discover the brand. As Creative Director Taka Kasuga said GQ by phone, System_A is a ‘gateway to the Arc’teryx world […] for younger, progressive consumers who are a little more style-conscious.
Launched August 11 via the brand’s online store and physical outposts, the first drop (Arc’teryx opts for a twice-per-season release schedule) features tech t-shirts with taped seams and logos oversized, softshell jackets, a matching cargo. pants and shorts, accessories and a longer parka-style shell. The cases are equipped with an out-of-tone material blocking which highlights the technical inserts, with velcro patches which allow the badges to be affixed and exchanged. Along with the oversized logos on the t-shirts, the revealing Arc’teryx bird logo is missing from the collection, with the jackets sporting the brand’s word in its place. The resulting pieces are outfitted for mountain living – cold, windy, wet – but carry a gritty urban edge. It’s almost as if the minds behind Arc’teryx see the way brands like this have been co-opted in recent years and want to have a little fun.
System_A doesn’t start from scratch so much as it taps into the brand’s roots, together smashing the brand’s version of the brand’s fashion bosses love with the iteration adored by out-and-out obsessives, and showcasing it. in a manner acceptable to those who do not yet know much about Arc’teryx.
Arc’teryx might not be right for the moment, but in this case System_A feels very comfortable, both for casual observers and for the more hardcore Arc’teryx heads. . discover the beauty of nature, ”says Kasuga. “We started on pre-COVID System_A,” he adds, “but things are going well now.” Kasuga mentions meeting the anonymous figure behind the crisp, nature-style Instagram account @ organiclab.zip, which he calls “an early adopter,” of everything on the outside: kind of a harbinger of things. future. Kasuga is right: in recent years we have seen the rise of gorpcore as a sartorial choice, but also as a philosophy. Ironically, Instagram has allowed once-niche accounts like @ organiclab.zip or @unownedspaces to put the beauty of nature in front of more eyeballs.
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