Thursday Boots launches sneakers for women – Footwear News
Thursday Boots expands its offer for women.
The New York-based shoe company launched its first-ever women’s sneaker collection on Thursday. The leather low-top style comes in six colorways across two collections – Classic and Heritage – and features custom dual-density natural rubber outsoles and Vachetta leather insoles.
For founder and designer Nolan Walsh, adding women’s sneakers was only a matter of time as friends, family and customers keep asking for it. “Really, we’ve always been hesitant to expand into sneakers,” Walsh told FN in an exclusive interview. “Once we really did our due diligence in the market, we felt we could do something special by staying true to our focus on the highest quality materials and our low-margin philosophy.”
This low-margin ethos noted by Walsh continues with the launch of women’s sneakers, with women’s sneaker styles pricing landing at $129 retail.
Thursday Boot, launched in 2014, was created by Walsh and his partner Connor Wilson, both Columbia Business School graduates. The two decided to get into the footwear industry after sharing their mutual passion for shoes and their goal of offering fashionable looks at affordable prices. Since then, their handcrafted boot styles have resonated in both men’s and women’s markets.
The company, which debuted with men’s boots, first added a range of women’s boots to its range in November 2016. It then revamped its collection of men’s dress shoes in June 2018 and launched his first collection of men’s sneakers in September 2020.
Asked about the state of business since the start of the pandemic, Walsh said “business has been great,” but the past few years have “underscored the importance of focus, strong relationships with our manufacturing partners and customer orientation”.
“When supply chains were most uncertain in 2020, I spent more time working at the factory level than at our New York headquarters,” Walsh told FN. “We put together our local teams and made sure to operate with a firm hand both from the point of view of production and communication with customers. This helped build stronger relationships at both ends of the product lifecycle.
Walsh continued, “As anyone reading this knows, there is still significant macroeconomic uncertainty. The search for new production capacity, the changing digital market landscape and inflation all present significant short-term challenges that we view as long-term opportunities on the path to building a business that is resilient to the test of time. We couldn’t be more excited about the future.
Looking ahead, Walsh noted that there will be plenty of big releases this year. “The fall launch schedule is already full with what I think are some of our best men’s and women’s boots yet,” Walsh said.
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