Tierra Whack talks about Elf Cosmetics, Erykah Badu and Wawa


Tierra Whack finally got the beauty campaign she deserved from the start. A critically acclaimed debut album? To verify. A Grammy nomination? Recheck. Today, the Philadelphia native is featured in her very first beauty campaign with Elf Cosmetics. “I wanted everyone to know that I did this collaboration with Elf because it’s like, ‘Yeah, bitch!’ you know?” Whack tells ELLE.com on Zoom. “I feel like a big wig.”

Elf and Whack are launching the #BIGMOOD Energy campaign for the brand’s new Big Mood mascara ($ 7), a clean, cruelty-free, vegan formula for larger-than-life lashes. Matching the vibes of mascara, big or come home, Whack is also releasing a new song called “Walk the Beat”.

Great Mood Mascara

ELF Cosmetics

$ 7.00


With a dream collaboration under her belt, I ask Whack who she would like to work with next. “I thought about Jim Carrey a lot,” she says. “I want to choose his brain. I feel like there aren’t a lot of people like him. And also Mary J. Blige. Mary has survived so many decades. She’s so strong and I am. love it so much. Not even for a collaboration; I just wanna talk to them. Every day I wake up, I’m like, ‘I hope Mary J. Blige is doing well. I hope Jim Carrey is doing well.’ “

Coming up, Whack talks about his new campaign with Elf, his special relationship with Erykah Badu, and what to order from Wawa.

What was the inspiration behind the #BigMood Energy campaign?

Elf came to me with the idea, and I’m like, damn yeah! It made so much sense. I am so grateful. My mother, she said to me, “Oh my God, you are so beautiful.” It’s in all stores. So for me to collaborate with this huge and amazing brand, I’m just like “Wow, this is crazy.”

How do you channel the #BigMood energy?

The great mood is just me who am me 24/7, 365. I am always in my mood. I do what I wanna do, I say what I wanna say, I am who I wanna be. So I always give that great mood energy.

A big part of the campaign is about kissing your extra self. So what’s the most awesome thing you’ve ever done?

I do so many extra things. Extra is regular for me, but my friends remind me every day, “Remember when you did that when you said that when you did that?” And I’m like, “No, not really.” Because I do random stuff all day long, at the same time I’m a simple girl. When I go shopping and stuff, I can put on mascara and lip gloss.

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You launch a new song with the campaign called “Walk the Beat”. Can you explain to me your songwriting process?

I always wanted a fashion show song, like a glam diva, he song. I remember when Estelle and Kanye released “American Boy”, and I was like, oh my god, I wish I could do the song. I needed a piece that made me feel like a badass. So I walked into the studio with my producer, and acted like I’m on a catwalk, and he started pushing buttons, and I started saying random stuff and, “Fancy, fancy . ” He did the beat in 10 minutes, and I was like, yo, that’s the vibe. I imagine it in every store, every mall.

Who are your beauty icons?

I’ve always been obsessed with Lauryn Hill. Her skin, her face, everything. She is so beautiful to me. It sounds scary, but I love her skin. She is so chocolatey. I remember seeing the cover of her first album and thinking to myself, “Wow, this lady looks like me. I can relate to this brunette girl.”

Tracee Ellis Ross and Erykah Badu. I’m spoiled now because I can call and text these people. Erykah and I talk almost every day. She gives great advice, but at the same time, she rocks with me because I’m doing what I’m supposed to do, you know? So I know I can ask him for advice if I need it.

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What’s your beauty routine?

I just started a new diet: cleansing, toning and moisturizing. I exfoliate. I just make sure my skin is clean. I started using sunscreen. I try to stay calm.

You represent your hometown of Philadelphia so strongly. What is your Wawa order?

I was just in Wawa the other night! I had the jalapeño cheese pretzel. It was so good, oh my god. And then I had a strawberry smoothie. I also had a Twix, but I think I lost the Twix in the backseat of the car. I also love the broccoli and cheddar soup. It is so good.

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What can you tease about the upcoming projects?

I change my mind all the time, so if I tell you something, I’ll probably be lying. But more music. I’m so glad to be back outside now. I’m back to talk to people. I just got home.

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