What is keratin treatment?

Often referred to as “Brazilian Blowout” (just the name of a brand that popularized the treatment), keratin treatments have gained popularity for the miraculous smoothing and moisture blocking effect they have. have on the hair. At East Village’s Jenna Perry Salon― Said ‘Hot Girl Hair’ Mecca by New York magazine Thanks to clients like Bella Hadid, Emily Ratajkowski and Maude Apatow, keratin treatment appointments start to take as soon as the temperatures rise. “It makes your hair silky and shiny,” says Nylza Yepez, the salon’s keratin specialist. Best of all, you never have to worry about how the weather is going to affect your hair.

Celebrities who are reportedly fans of the service include Meghan Markle, her former London-based hairstylist Theonie Kakoulli at Nicky Clarke’s, said PEOPLE she does keratin treatments to maintain her currently preferred straight and silky appearance. Read on for answers to other questions we’re sure you have been asking yourself about the popular treatment.

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Meghan Markle is said to be a fan of keratin treatments for her naturally curly hair.

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What is keratin treatment?

“It’s a gentle, smoothing treatment that removes 100 percent of frizz and up to 90 percent of curls in some cases,” says Yepez. “Your hair may still be wavy but very soft, smooth and shiny.”

Keratin is chemical treatment.

Formaldehyde is needed to get straight hair. While the chemical has a bad reputation (it’s a carcinogen that could potentially cause respiratory problems if exposure is frequent), doing so in a well-ventilated living room makes it safe. It is also suggested to wear protective goggles for sensitive eyes, which might start to swell.

How it works?

Plan to set aside time for the treatment, as it will take around three hours to complete. “We use the Lasio One Day formula,” Yepez explains. “It starts with a clarifying shampoo, then we dry, we apply the product, we dry again and we iron with a flat iron.” When you walk out of the salon you have a whole new hair texture.


It doesn’t have to be bad for your hair. “Nothing a little garnish can’t fix,” Yepez says.

How long do the results of a keratin treatment last?

Up to four months.

Yepez says the first cardinal rule of keratin is a lot like the one we know for perming maintenance (which we’ve all learned from Legally Blonde): “A downside for some is that your hair needs to stay straight for 24 hours, but most customers don’t mind. The follow-up also makes a huge difference when it comes to the length of treatment. “We recommend any shampoo without sodium chloride or a very mild sulfate-free shampoo that works too.”

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