With this great watch comes great responsibility
welcome to Always on time, where we’re always there when you call with the world’s best, coolest and coolest new watches.
The watch: The Titan of Tag Heuer Monaco
The best thing about this watch: Like a Monaco in a tuxedo.
The backstory: This weekend, the best drivers in the world gathered for the Monaco Grand Prix. A great Formula 1 weekend is as important as ever for watches. This is because watch brands have deep relationships in the racing world. By that we mean sponsorship, but also inspiration: The Rolex Daytona was inspired by racing in Florida, while Tag Heuer has his Carrera, which takes its name from the deadly Carrera Panamericana in Mexico. (This race was called off in 1955 after more than two dozen participating drivers died trying to conquer the course during its five-year run.)
These watches originate from an era when timepieces were equal parts form and function – racing watches were typically equipped with a chronograph, or stopwatch function, for timing. And of all, Tag Heuer’s Monaco, with its crisp lines and square shape, is perhaps the most unique. The watch usually comes with a bright blue dial, but to commemorate this year’s Monaco Grand Prix, Tag Heuer has concocted something a little more dramatic. The new Tag Heuer Titan is made of titanium – a first for the Monaco – and offers a more elegant silver and black dial. This “panda dial” effect has met with enormous success for other racing-inspired watches (cough, Daytona, cough).
Spider-Man, Spider-Man, wears any watch that a spider can: Typically, watches roll out in waves: a particular piece is announced, customers frantically call shop managers to get on the waiting list, and months later, actual watches start rolling out. That was not the case for this special edition of Monaco which was announced last week, in mid-May – and which immediately found a home on Tom Holland’s wrist in Monaco this weekend. While wearing the classic blue dial Monaco at Monaco could be silly on the nose – like swinging a round of shooting at an NBA game – the silver dial dresses this watch up a notch, making it more like a beautiful accessory and less like an outfit. Young Holland, it should be noted, has an immaculate taste in watches: he owns the chocolate brown Patek Philippe Aquanaut, a Cartier Santos, and that aforementioned panda-dial Rolex Daytona. Celebrities of the John Mayer caliber are known to shake up the watch markets, and while Holland isn’t there yet, it certainly seems to be on the right track. (Pun destined!)
Where and when to buy it: Join the waitlist for the Monaco Titan ($ 7,900) on the Tag Heuer website now.
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